Client
About the client:
ConneXion Research is a Houston (USA) based strategic agency that helps companies build and grow stronger connections with multicultural consumers. ConneXion Research is an expert in marketing & branding and combines research & strategy to provide marketing services in a diverse number of industries. For more information, please visit https://connexionresearch.com
Assignment
Implement Search Engine Optimisation (SEO) to the entire ConneXion Research website.
Work delivered
The website of ConneXion Research offers a great deal of information to clients and visitors about the company’s profile, research solutions and case studies. It also contains two subsections with news, reports and special offers that are powered by WordPress.
To be able to apply Search Engine Optimisation (SEO) most effectively, a sitemap was drawn to obtain an overview of all the pages that link to each other or are related in other ways. This helped to come up with a broad set of meta-data to support the SEO-strategy. Additional essential keywords were discussed with the client to complete the SEO implementation on the website of ConneXion Research late 2018.
Early 2020 the ConneXion Research website was expanded with two additional subsites running on WordPress. Accordingly, SEO was implemented by SJUR on these two subsites using various WordPress plugins.
Affiliated work
- Managing regular updates of the content on the ConneXion Research website.
- Performing website back-up and security services.